This short story describes the destructive effect of consumerism on a human level. To this end, the shopping frenzy is brought to absurd perversion.

The story is written from the perspective of a salesman working his shift on Black Friday. Especially on this occasion, shopping has become an endeavour of life and death. People turn into reckless zombielike creatures even unable to speak clearly. Buying the newest fanciest new clothes as well as other things for social credibility is more important than anything else, those too weak are left behind to die in the raging trampling masses.

A very graphic narrative that gives food for thought to rethink one’s own consumption behaviour in connection with prestige.

Short fiction · United Kingdom · 2018