Research Profile

The department comprises three major fields:

  1. Book History (book production, book distributors, history of reading, book history as cultural history)
  2. Book Economics (calculation, marketing, management, copyright)
  3. Book Theory within the scope of a comparative media theory

The research focus lies in the study of historical and contemporary book trade and publishing companies. Our branched course of study rigorously prepares students for their employment in publishing companies (editorial office, PR/marketing, sales and distribution) as well as for elevated positions in the distributing book trade. Owing to our intensive connection with the publishing and media industry, we achieve a high placement rate in the sector.